Melchor Cadena originally studied communications and has maintained a double profile during his 30-year career. His work as a copy writer in Leo Burnett Advertising at the beginning of his career was quickly combined with the photographic production of advertising concepts for various national and regional brands.
Melchor’s vast experience offers brands and their clients a 360-degree vision that merge together the proposal of a project with the aesthetics and quality of a creative approach. In this studio, the visual proposal and the technical solutions are combined organically to ensure customer satisfaction.
EXPERIENCE AND SEMINARS.
Looking for the specialization to satisfy the market of advertising, food and industrial photography, Melchor Cadena has attended several courses and seminars with renowned photographers of this specialty. He’s always looking for new lighting techniques and technological resources that serve creativity and production.
Through these seminars and talks, Cadena sought the refinement of photographic techniques to put them at the service of clients and their brands.
CREW AND EQUIPMENT.
Melchor and his team work by project and the use of the technique is defined by the concept itself. They use stroboscopic flash, tungsten, LED lights or optical fiber, complex sets and digital workflow in high resolution, enhancing its use focused in the creative result.
To achieve their goal they work with cutting edge: Hasselblad cameras, Zeiss lenses, Canon and Sony full sensor cameras, with lenses of all focal lengths, plus powerful lighting equipment. Because they know that sometimes it is necessary to go down to a mine, use a fast equipment to capture a player or light a massive warehouse, they understand the importance of always being ready.
The team believes in refined teamwork and artisan detail, so they have support in digital retouching, casting, production and even video assistance, aimed at solving photographic challenges. This multidisciplinary team offers both clients and their own participants the opportunity to create and contribute, under a scheme of creative freedom at work, universal concepts of communication and solution of high quality and impact messages.
EXHIBITIONS AND EDITORIAL EXPERIENCE.
EDITORIAL PORRÚA/ UNIVERSIDAD IBEROAMERICANA.
PÁRAMO DE ESPEJOS.
Museo Regional de la Laguna